Tibly vs Otterly AI
This starts with a concession: Otterly AI's Lite plan costs $29 a month as of September 2026, and if all you want is a cheap read on whether ChatGPT mentions your brand, it's the better buy and you should go get it. Tibly costs more because it's your website too. It measures whether AI names you when someone nearby asks who to hire, and it publishes the fix on the site it already hosts.
By Joshua Gluck
The short version
Where each one is the better choice, stated plainly.
Choose Tibly when
Choose Tibly if you'd rather have one subscription that is the website, the hosting, the editor, and the visibility tracker than a cheap tracker sitting next to a site you can't easily change. When Tibly finds that nobody names your practice when someone asks for an emergency dentist in Mesa, it drafts the page and publishes it, because the site is the product.
Choose Otterly AI when
Choose Otterly AI if you want the lowest possible entry price, or you're a solo marketer or a small marketing team that already has a website you're happy to update. At $29 a month for 15 prompts across ChatGPT, Perplexity, and Google AI Overviews, Lite is the cheapest credible way to start watching AI answers, and Otterly's API and MCP access on Standard and above are things Tibly doesn't offer at all.
Tibly vs Otterly AI, side by side
| Feature | Tibly | Otterly AI |
|---|---|---|
| What it is | A website that also measures and fixes its own AI visibility | A standalone AI-visibility tracker |
| Who it's built for | The individual small or medium business whose website is the business | Solo marketers, small marketing teams, and agencies |
| Price | Growth $299, Scale $699, Premiere $1,499/month, Enterprise custom, as of October 2026 | Lite $29, Standard $189, Premium $489/month, Enterprise custom, as of September 2026. Cheaper billed annually |
| Prompts included | 100 on Growth, 250 on Scale, 500 on Premiere, unlimited on Enterprise | 15 on Lite, 100 on Standard, 400 on Premium, Enterprise from 1,000. Extra 100 prompts for $99/month |
| Answer engines | 3 on Growth, 6 on Scale and Premiere, all 7 on Enterprise. No add-on fees | ChatGPT, Perplexity, and Google AI Overviews included. Google AI Mode, Gemini, and Claude are paid add-ons priced per plan |
| Where prompts come from | Generated from your industry and the cities you serve | You write the prompt list, with a free checker and GEO tools to help |
| Acting on what it finds | Drafts the fix and publishes it to your Tibly-hosted site | Reports the gap. Implementing it is on you |
| Website included | Yes. Builder, hosting, and editing in the same subscription | No. Tracking only |
| API, MCP, and ads tracking | None | API and MCP access on Standard and above, plus ChatGPT Ads tracking |
Only 12% of the URLs AI engines cite rank in Google's top 10 for the same prompt, and for ChatGPT the figure is closer to 8% (Ahrefs, 15k long-tail queries). Ranking well doesn't buy you a citation, which is why you need to measure the answers directly rather than assume. See the research
What does Otterly AI do?
Otterly AI is a standalone tracker that watches how AI search engines answer the prompts you give it. It runs your prompts daily and reports whether you're mentioned, where you rank in the answer, which links get cited, and how competitors show up on the same questions. Every plan includes unlimited team members and ChatGPT Ads tracking, and Standard and above add API and MCP access. As of September 2026 the plans are Lite at $29 a month for 15 prompts, Standard at $189 for 100, Premium at $489 for 400, and Enterprise by quote from 1,000, with a discount for annual billing. The base plans cover ChatGPT, Perplexity, and Google AI Overviews. Google AI Mode, Gemini, and Claude are paid add-ons priced per tier: AI Mode runs $9, $59, or $149 a month, and Claude runs $29, $109, or $439. An extra 100 prompts is $99 a month. Otterly also publishes a free AI visibility checker and 14 free GEO tools. Check Otterly's own page before deciding, because add-on packaging in this category moves often.
When is Otterly AI the right choice?
When the tracker is the whole job. If you're a solo marketer, a small marketing team, or an agency, and you already have a website you can update whenever you want, Otterly gives you a daily read on AI answers for less than any other credible tool, and you can start at $29 to find out whether the category matters to you before spending more. The API and MCP access on Standard and above let you pull results into your own reporting or hand them to an assistant, which Tibly can't do. Premium's 400 prompts at $489 is also more raw coverage than Tibly Scale's 250 at $699, so if volume of prompts is what you're buying, Otterly wins that line.
Why does the fix matter more than the price of the tracker?
Because a finding you can't act on is worth nothing, whatever it cost. A roofer in Tampa runs Otterly, and it correctly reports that when a homeowner asks Perplexity who replaces a tile roof after a storm, four other companies get named and he doesn't. That's the useful part, and Otterly did it for $29. Now someone has to write the page about tile roof replacement in Tampa, get into the site, and publish it. If the site is on a builder he barely remembers logging into, that's where the finding stops. Tibly hosts the site, so when its scan finds the same gap, it drafts the page, publishes it, and the next scan checks whether the answer changed. The prompts are generated from the trade and the cities served, so there's no list to keep current. For a marketer who controls the site and writes for a living, that advantage is worth little. For the owner who is also the marketer, it's the difference between a report and a result.
What does the real monthly bill look like for a small business?
Add it up on both sides. On Otterly, Lite is $29 a month for 15 prompts on three engines. Fifteen prompts covers one service in one city, but a company with six services across four suburbs runs out fast, and Standard is $189. If you want Gemini or Claude, add the per-plan fee, then add whatever you already pay for the website builder, hosting, and the person who makes changes. On Tibly, Growth is $299 a month for 100 prompts on ChatGPT, Perplexity, and Gemini with no add-on fees, plus the website builder, hosting, the editor, a custom domain, payments and invoices, a store, booking, forms, and analytics. If you're paying for a site somewhere else and paying someone to touch it, compare the two totals rather than the two headline prices.
Common questions
- Is Otterly AI better than Tibly?
- For a marketer who already controls a website and wants the cheapest credible tracker, yes. Otterly starts at $29 a month as of September 2026, offers up to 400 prompts on Premium, and has API and MCP access that Tibly lacks. For a business owner who needs the site fixed as well as measured, Tibly fits better because it hosts the site and publishes the fix there.
- How much does Otterly AI cost?
- As of September 2026, Otterly AI is Lite $29, Standard $189, and Premium $489 a month, with Enterprise by quote from 1,000 prompts and discounts for annual billing. Google AI Mode, Gemini, and Claude are paid add-ons on each plan, and extra prompts are $99 per 100. Tibly is Growth $299, Scale $699, Premiere $1,499, and Enterprise by quote, with every engine on your plan included. Verify on Otterly's page.
- Does Otterly AI track Gemini, Claude, and Google AI Mode?
- Yes, as paid add-ons. The base plans include ChatGPT, Perplexity, and Google AI Overviews, and you pay a per-plan monthly fee for AI Mode, Gemini, or Claude on top. Tibly includes Gemini from Growth, AI Mode from Scale, and Claude on Enterprise with no separate add-on line.
- Is Tibly worth $299 when Otterly starts at $29?
- Only if you need the website. Tibly's $299 buys a site builder, hosting, an editor, a custom domain, payments, a store, booking, forms, and analytics alongside the visibility tracking, and the fixes get published to that site. If you already have all of that and just want to watch AI answers, Otterly at $29 is the sensible choice and this page shouldn't talk you out of it.
