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AI visibility for insurance agents

Tibly for insurance agents.

When rates jump, people don't call around anymore — they ask ChatGPT “who's the best independent insurance agent near me?” and get 2–3 agencies back. Tibly tracks whether yours is one of them, on every major AI engine, and drafts the fixes when it isn't.

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Why agencies switch

The quote request starts with AI now.

AI answers don't list every agency in town. They name a few and stop — and each engine keeps its own list.

2–3

Companies a typical AI answer names. Everyone else is invisible.

8 engines

ChatGPT, Gemini, AI Overviews, Perplexity, and more. Each keeps its own list.

Daily

Renewal-shock shoppers ask AI who to call before requesting a single quote. We re-ask every question daily so you catch the shortlist moving.

What you get

Built for the questions that drive policies.

Not brand chatter — the rate, coverage, and who-do-I-call questions that end in a bound policy.

Prompts

The questions shoppers actually ask

We track the prompts that precede a quote request: “best independent insurance agent near me,” “cheapest home insurance in Florida,” “insurance broker vs buying direct from Geico.” Per line of coverage, per city, on every engine.

Competitors

See exactly which agencies get named

Every answer is scored: which agencies were named, in what order, and how often across repeated runs. You see whether the answer sends shoppers to a local agency, a national brand, or straight to a carrier — and where you're missing.

Sources

Know which profiles AI trusts

AI answers about agents lean on Google Business Profile reviews, state department of insurance license lookups, carrier find-an-agent directories, and the Better Business Bureau. We show which sources each engine cited, so you fix the ones feeding the answer.

Actions

Drafted fixes, not a to-do list

Tibly drafts the pages that win citations for agencies: line-of-coverage pages for home, auto, life, and commercial, local rate-guide pages that answer “what does home insurance cost here,” and plain-English independent-agent-vs-direct explainers.

Questions we track

Every question that ends in a bound policy.

We monitor the full family of questions shoppers ask AI before choosing an agent — not just your agency's name.

  • Hiring questions: “best independent insurance agent near me,” “top insurance agency in San Antonio”
  • Rate questions: “cheapest home insurance in Florida,” “who has the best auto rates for a teen driver”
  • Decision questions: “insurance broker vs buying direct,” “is an independent agent worth it”
  • Coverage questions: “how much umbrella coverage do I need,” “does homeowners insurance cover roof leaks”
  • Commercial questions: “business insurance for contractors,” “general liability for a food truck”
  • Situation questions: “home insurance after a claim,” “I need an SR-22, who do I call”
  • Your own questions: add anything your clients ask, in plain English
FAQ

AI visibility for insurance agents, answered.

The questions agency owners ask us most.

How do I get my agency recommended by ChatGPT?
Engines name agencies they can verify and quote. That means a strong Google Business Profile with recent reviews, a clean state license record, and a website that answers the shopper's question directly — which carriers you represent, which lines you write, and what coverage actually costs in your area. Tibly measures which questions you're missing from, shows the sources behind each answer, and drafts the pages that close the gap.
Can a local agency really compete with Geico and State Farm in AI answers?
Yes — because the questions differ. Brand-name queries go to carriers, but “best independent insurance agent near me,” “who can shop my home insurance,” and “agent for a contractor's general liability” are local, advisory questions where engines look for nearby agencies with strong reviews and specific coverage pages. Those are winnable, and Tibly shows you exactly which ones are open in your market.
Does AI visibility replace SEO for my agency?
No — it builds on it. Your reviews, listings, and rankings are the raw material engines draw from. But ranking on Google means little if ChatGPT names two other agencies and a carrier, then stops. AI visibility measures the answer itself: whether your agency is named when someone asks who to call about coverage.
How much does Tibly cost?
Start with the free report — it runs your market's real insurance questions live and shows which agencies get named. If you want it tracked continuously, plans start at $49/month for daily monitoring across all eight engines, competitor scoring, and drafted content fixes. No contracts; cancel anytime.
Which lines of coverage can Tibly track?
Any line you write. Most agencies start with personal lines — home, auto, umbrella, life — and add commercial questions like contractor liability, commercial auto, or workers' comp for their niches. Each line gets its own question family per city, so you see exactly where you're named for home but invisible for commercial, and fix them separately.

Be the answer to “best independent insurance agent near me.”

Run the free report to see who AI recommends in your market, then track it daily from $49/month. No contracts.