- Do fertility patients really shortlist clinics through AI?
- Yes. Fertility is among the most heavily researched decisions in healthcare, and much of that research now happens in AI chat, where patients ask things they wouldn't type into a public search bar: “best IVF clinic for women over 40,” “what does IVF really cost.” The answer names 2–3 clinics. Those names become the shortlist, and the shortlist becomes the consult calls.
- Does this involve any patient data?
- No. Tibly only tracks public information: the answers AI engines give to publicly asked questions, and public profiles like SART success-rate reporting, FertilityIQ, and Google reviews. We never touch patient records, cycle data, or anything covered by HIPAA. Nothing connects to your EMR.
- Our SART success rates are strong. Doesn't that speak for itself?
- Only if the AI engines find and cite it. Strong outcomes buried in a SART table don't automatically surface in a ChatGPT answer. Engines reward clinics that present their data in clear, citable pages alongside reviews and treatment content. Tibly shows whether your success rates are actually reaching the answer, and drafts the pages that get them there.
- We compete with a university program and a national chain. Can we win?
- In AI answers, yes, because they're built from sources where independent clinics can compete: patient reviews, FertilityIQ ratings, transparent pricing pages, and clear treatment guides. Big programs are often weakest on exactly that patient-facing content. Tibly shows which sources each engine cites in your metro so you focus where an independent clinic actually outranks an institution.
- What does it cost?
- Start with a free report: we run the questions fertility patients in your market ask and show you who every major AI engine recommends right now. Daily tracking with competitor scoring and drafted fixes starts at $149/month. No contracts; cancel anytime.