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Guide · GeminiJuly 9, 2026 · 7 min read

How to get recommended by Google Gemini

Gemini recommends far more local businesses than ChatGPT, which makes it the most winnable AI engine for a contractor. What SOCi found and what to do about it.

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A technician checking Google Gemini on a phone at a job site

If you only have time to win one AI engine, Gemini is a strong first pick for a contractor, and the reason is simple: it names more local businesses than its competitors do. Most GEO advice treats every engine as equally stingy. The data says otherwise. Gemini is the inclusive one, and inclusive means winnable.

Why is Gemini the most winnable engine for a contractor?

Because it recommends local businesses at a far higher rate than the engine everyone talks about. SOCi's 2026 Local Visibility Index, built from more than 350,000 locations across 2,751 multi-location brands, found Gemini recommended 11% of local brand locations, versus just 1.2% for ChatGPT and 7.4% for Perplexity. Read that gap carefully. Gemini named businesses in its answers roughly nine times as often as ChatGPT did. Worth noting: SOCi measured multi-location brands, not local contractors specifically, so treat it as a directional signal rather than a promise. But the direction is clear.

Did Google's Business Profile update change how Gemini recommends me?

This is where nearly every competitor blog overreaches, so read the actual scope. On June 10, 2026, Google announced Google Business Profile integration inside the Gemini app, per Google's own blog. Here is what that does: it lets a business owner manage their profile and get operational suggestions through Gemini. Here is what Google did not document: any change to how Gemini cites or recommends businesses to the people asking for a contractor. If someone tells you this update means Gemini now recommends from Business Profile data, they are inventing a claim Google never made. The integration is real. The recommendation-boost story around it is not documented.

What should a contractor publish to win Gemini?

The same fundamentals that win Google search, because Gemini sits inside Google's world. Ahrefs found 8.2% of Gemini's cited URLs rank in Google's top 10, so your organic footprint feeds it. Keep a complete, consistent Google Business Profile. Publish priced, city-specific service pages. Put your license, insurance, and service area in plain text. The difference with Gemini is not the tactic, it is the payoff: because it recommends businesses so much more often, the same page tends to earn you more visibility here than on a stingier engine.

  1. A complete and consistent Google Business Profile, since Gemini lives inside Google's ecosystem and leans on it.
  2. Priced service pages per job and city, so Gemini has a real number to cite when someone asks what work costs.
  3. Diligence facts in plain text: license number, insurance, years in business, coverage area.
  4. Steady, recent Google reviews, because review signals are part of how Google understands local quality.
  5. Specific project pages with city, scope, and dated photos, not adjectives.

11%

local brand locations Gemini recommended (SOCi 2026)

1.2%

local brand locations ChatGPT recommended (SOCi 2026)

7.4%

local brand locations Perplexity recommended (SOCi 2026)

8.2%

Gemini citations that rank in Google's top 10 (Ahrefs)

Frequently asked questions

Does Gemini recommend local contractors?

Yes, and more readily than most engines. SOCi's 2026 Local Visibility Index found Gemini recommended 11% of local brand locations, versus 1.2% for ChatGPT and 7.4% for Perplexity. SOCi measured multi-location brands rather than contractors specifically, so treat it as directional, but Gemini is clearly the most inclusive engine.

Does the new Google Business Profile feature help me rank in Gemini?

Not in the way most blogs claim. Google's June 10, 2026 announcement lets a business owner manage their profile and get operational suggestions inside the Gemini app. Google did not document any change to how Gemini recommends businesses to end users. Anyone promising a recommendation boost from it is overclaiming.

How do I get my business recommended by Gemini?

Win Google fundamentals, because Gemini lives inside Google's ecosystem. Ahrefs found 8.2% of Gemini's citations rank in Google's top 10. Keep a complete Google Business Profile, publish priced city-specific service pages, keep reviews fresh, and put your license and service area in plain quotable text.

Gemini names businesses. Make sure it names yours.

Tibly asks Gemini the questions your customers ask, tracks whether you get recommended, and builds the pages that make you the answer.

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