- Do companies really find PR firms through AI now?
- Yes, and it fits how PR is bought. Hiring a PR firm is a trust decision, so buyers ask a trusted-feeling source: “who are the best PR firms for startups?” The engine answers with two or three names and a rationale. Referrals still matter, but the AI answer is now the second opinion every referral gets checked against — and often the first list a founder ever sees.
- We monitor our media coverage already. Isn't this the same thing?
- No. Media monitoring tells you where your clients and your firm were mentioned. Tibly tells you what AI engines actively recommend when a buyer asks who to hire — a generated answer, not a clip. A firm can have great coverage and still be absent from “best PR agencies for fintech,” because engines build shortlists from directories, rankings, and structured pages, not press volume alone.
- What actually makes an AI engine recommend a PR firm?
- In our tracking, the recurring citations are Clutch profiles and reviews, O'Dwyer's and similar industry rankings, “top PR firms” roundups in trade publications, and the firm's own site when it has specific sector pages and named case studies. Tibly shows the exact sources behind each answer in your niches, so you fix the surfaces that are actually being read.
- Can we offer AI-visibility tracking to our clients too?
- Many firms do. Your clients' reputations are now partly written by AI answers — “best project management software,” “is <client> a good company” — and that's squarely a communications problem. PR agencies use Tibly to benchmark clients across engines, report share-of-answer alongside share-of-voice, and turn the drafted fixes into billable content work.
- How do we start, and what does it cost?
- Start with the free report: we run the buyer questions for your niches across the major AI engines and show who's being recommended right now, including whether your firm appears. Ongoing daily tracking starts at $49/month with no contracts. Most firms run the free report first — it takes minutes and usually surfaces at least one niche where a smaller rival owns the answer.