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AI visibility for PR firms

Tibly for PR agencies.

Founders and comms leads now ask ChatGPT “who's the best PR firm for startups?” — and get a confident 2–3 name answer. You sell earned media for a living; this is the one placement you can't pitch your way into. Tibly tracks who each AI engine recommends for your niches, why, and what content would put your firm on the list.

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Why teams switch

The firm that shapes narratives shouldn't be missing from this one.

An AI answer is a permanent, self-updating shortlist. Your reputation work should include the engines writing it.

2–3

Companies a typical AI answer names. Everyone else is invisible.

8 engines

ChatGPT, Gemini, AI Overviews, Perplexity, and more. Each keeps its own list.

Daily

Reruns of every prospect question, so you see it the day a rival firm displaces you on “tech PR agency for Series A startups.”

What you get

Built for the questions that drive PR retainers.

Prospects ask AI by sector, stage, and situation. Tibly tracks the phrasings your next client starts with.

Prompts

Track the prompts prospects actually type

We monitor the real questions that open a PR search: “best PR firm for startups,” “top tech PR agencies,” “crisis communications firm for healthcare.” You see the full recommendation each engine gives — the names, the order, and the reasoning it attaches to each firm.

Competitors

Scored answers: who got named, in what order

Every answer is scored so you know exactly where you stand — which firms got recommended, who leads on each niche, and how the engines describe them. When Perplexity calls a competitor “the go-to firm for fintech launches,” you'll know, and you'll know what it cited to say so.

Sources

See which sources AI trusts for PR firms

AI engines pull PR recommendations from Clutch reviews, O'Dwyer's rankings, agency roundups in trade press like PRWeek, and your own client-results pages. Tibly shows the exact citations behind every answer, so you know which surface is making — or missing — your case.

Actions

Drafted fixes: the pages that win citations

Tibly drafts what the engines reward: sector-specific capability pages, named client case studies with outcomes, and comparison content structured so an engine can quote it. It's the same discipline you apply to journalists, redirected at the algorithms that now write the shortlists.

Questions we track

Every phrasing of “which PR firm should we hire?”

Prospects slice the question by sector, company stage, and crisis vs. growth. We track all of it.

  • Sector picks: “best tech PR agencies,” “top healthcare PR firms,” “PR agency for consumer brands”
  • Stage-fit questions: “PR firm for early-stage startups,” “best PR agency for a Series B company”
  • Situation questions: “crisis communications firm,” “PR agency for a product launch”
  • Local shortlists: “best PR firms in New York,” “boutique PR agency near me”
  • Head-to-heads: “<your firm> vs <competitor>,” “alternatives to <competitor>”
  • Trust checks: “is <your firm> worth it,” “<your firm> reviews and clients”
  • Your own questions: add anything your clients ask, in plain English
FAQ

What PR agency owners ask us.

Clear answers, written to be quoted — the standard we hold your AI presence to.

Do companies really find PR firms through AI now?
Yes, and it fits how PR is bought. Hiring a PR firm is a trust decision, so buyers ask a trusted-feeling source: “who are the best PR firms for startups?” The engine answers with two or three names and a rationale. Referrals still matter, but the AI answer is now the second opinion every referral gets checked against — and often the first list a founder ever sees.
We monitor our media coverage already. Isn't this the same thing?
No. Media monitoring tells you where your clients and your firm were mentioned. Tibly tells you what AI engines actively recommend when a buyer asks who to hire — a generated answer, not a clip. A firm can have great coverage and still be absent from “best PR agencies for fintech,” because engines build shortlists from directories, rankings, and structured pages, not press volume alone.
What actually makes an AI engine recommend a PR firm?
In our tracking, the recurring citations are Clutch profiles and reviews, O'Dwyer's and similar industry rankings, “top PR firms” roundups in trade publications, and the firm's own site when it has specific sector pages and named case studies. Tibly shows the exact sources behind each answer in your niches, so you fix the surfaces that are actually being read.
Can we offer AI-visibility tracking to our clients too?
Many firms do. Your clients' reputations are now partly written by AI answers — “best project management software,” “is <client> a good company” — and that's squarely a communications problem. PR agencies use Tibly to benchmark clients across engines, report share-of-answer alongside share-of-voice, and turn the drafted fixes into billable content work.
How do we start, and what does it cost?
Start with the free report: we run the buyer questions for your niches across the major AI engines and show who's being recommended right now, including whether your firm appears. Ongoing daily tracking starts at $49/month with no contracts. Most firms run the free report first — it takes minutes and usually surfaces at least one niche where a smaller rival owns the answer.

Be the answer to “best PR firm for startups”

Run the free report to see who AI recommends in your market, then track it daily from $49/month. No contracts.