- Do patients really choose a surgeon through AI answers?
- They shortlist through them. Plastic surgery patients research for months, and AI chat is where much of that research now starts: “best rhinoplasty surgeon near me,” “how much does a facelift cost.” The engine's answer names 2–3 surgeons, and those names anchor every consult booked afterward. If you're not on the shortlist, you're not in the running.
- Does this involve any patient data?
- No. Tibly only tracks public AI answers to public questions, along with public profiles like RealSelf, Healthgrades, and Google reviews. We never touch patient records, before-and-after files, or anything covered by HIPAA. Nothing connects to your practice systems.
- I dominate on RealSelf. Doesn't that carry over?
- Partially — RealSelf is one of the sources AI engines cite most for cosmetic procedures, but each engine blends it with Google reviews, board-certification listings, and your own procedure pages, and each blends differently. Tibly shows exactly which sources each engine cited for each procedure in your market, so a strong RealSelf presence becomes a strong AI presence instead of an assumption.
- We spend heavily on Google Ads. Why does this matter?
- Ads don't appear inside AI answers. When a patient asks ChatGPT or Perplexity who should do their rhinoplasty, the recommendation is organic — built from reviews, citations, and content. That's a growing share of high-intent research your ad budget can't reach. Tibly measures and improves the recommendation itself.
- What does it cost?
- Start with a free report — we run the procedure questions your patients ask and show you who every major AI engine recommends in your market right now. Daily tracking with per-procedure competitor scoring and drafted fixes starts at $49/month. No contracts; cancel anytime.