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AI visibility for mortgage brokers

Tibly for mortgage brokers.

Buyers now start the mortgage hunt with AI: “who's the best mortgage broker near me?” or “broker vs bank — which gets me the better rate?” The answer names 2–3 brokers and stops. Tibly tracks whether you're one of them, on every major AI engine, and drafts the fixes when you're not.

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Why brokers switch

The pre-approval starts with a prompt.

AI answers don't show a lender marketplace. They name a few brokers and stop — and each engine keeps its own list.

2–3

Companies a typical AI answer names. Everyone else is invisible.

8 engines

ChatGPT, Gemini, AI Overviews, Perplexity, and more. Each keeps its own list.

Daily

Buyers vet brokers with AI — reviews, programs, closing speed — before they share a single pay stub. We re-ask every question daily.

What you get

Built for the questions that drive loan applications.

Not brand chatter — the program, rate, and who-do-I-call questions that end in a locked loan.

Prompts

The questions buyers actually ask

We track the prompts that precede an application: “best mortgage broker near me,” “mortgage broker vs bank, which is better,” “best FHA lender for first-time buyers in Texas.” Per loan program, per city, on every engine.

Competitors

See exactly which brokers get named

Every answer is scored: which brokers and lenders were named, in what order, and how often across repeated runs. You see whether the answer sends buyers to you, a rival shop, or Rocket Mortgage — and which programs are unclaimed.

Sources

Know which profiles AI trusts

AI answers about brokers lean on NMLS Consumer Access records, Zillow lender profiles and reviews, Google Business Profile reviews, and Experience.com. We show which sources each engine cited, so you fix the ones feeding the answer.

Actions

Drafted fixes, not a to-do list

Tibly drafts the pages that win citations for brokers: loan-program pages for FHA, VA, jumbo, and DSCR, honest cost explainers that answer “what does a mortgage broker charge,” and first-time-buyer guides for your metro engines can quote.

Questions we track

Every question that ends in a funded loan.

We monitor the full family of questions borrowers ask AI before choosing a broker — not just your name.

  • Hiring questions: “best mortgage broker near me,” “top mortgage broker in Nashville”
  • Decision questions: “mortgage broker vs bank vs credit union,” “is a mortgage broker worth it”
  • Program questions: “best FHA lender for first-time buyers,” “who does VA loans in my area”
  • Cost questions: “how much does a mortgage broker charge,” “are broker fees negotiable”
  • Situation questions: “mortgage for self-employed with two years of returns,” “lender for a low credit score”
  • Investor questions: “DSCR loan broker near me,” “financing for a short-term rental”
  • Your own questions: add anything your clients ask, in plain English
FAQ

AI visibility for mortgage brokers, answered.

The questions broker-owners and loan officers ask us most.

How do I get recommended by ChatGPT as a mortgage broker?
Engines name brokers they can verify and quote. That means a clean NMLS record, recent reviews on Zillow and Google, and program pages that answer the borrower's actual question — who qualifies for FHA, what a broker costs, how fast you close. Tibly measures which questions you're missing from, shows the sources behind each answer, and drafts the pages that close the gap.
Can a local broker beat Rocket Mortgage in AI answers?
On the right questions, yes. National-brand queries go national, but “best mortgage broker near me,” “broker for a self-employed borrower,” and “who does VA loans in my city” are local, advisory questions where engines look for nearby brokers with strong reviews and specific program pages. Tibly shows you which of those questions are open in your market and what it takes to win them.
Does AI visibility replace SEO for my brokerage?
No — it builds on it. Your reviews, listings, and rankings are the raw material engines draw from. But ranking on Google means little if ChatGPT names two other brokers and a national lender, then stops. AI visibility measures the answer itself: whether you're named when a buyer asks who should handle their loan.
How much does Tibly cost?
Start with the free report — it runs your market's real borrower questions live and shows which brokers get named. If you want it tracked continuously, plans start at $49/month for daily monitoring across all eight engines, competitor scoring, and drafted content fixes. No contracts; cancel anytime.
Does this work when rates are high and volume is down?
That's when it matters most. Fewer borrowers means every “who should I call?” answer is worth more, and the brokers who hold the AI shortlist take an outsized share of what's left. Slow markets are also when the shortlist is easiest to move — most shops cut marketing first. Tibly tracks the questions daily so you take the spot before volume comes back.

Be the answer to “best mortgage broker near me.”

Run the free report to see who AI recommends in your market, then track it daily from $49/month. No contracts.